A Full Scale Birth Revolution

A massive uprising is on the horizon. Thousands of men, women and children will gather this Labor Day, September 1, as part of an international movement. Improving Birth’s “Rally to Improve Birth” will host its third annual rally, held simultaneously in dozens of states across the U.S., and in Canada, Mexico, and Australia.

This movement isn’t about natural birth vs. medicated birth. It’s not about hospital birth vs. homebirth or birth center birth.

It’s about women being capable of making safer, more informed decisions about their care and that of their babies, when they are given full and accurate information about their care options, including the potential harms, benefits, and alternatives.  It’s about respect for women and their decisions in childbirth, including how, where, and with whom they give birth; and the right to be treated with dignity and compassion.  

For more information about what Evidence-Based Maternity Care is, be sure to visit our main website: ImprovingBirth.org.

Come Stand with Us!

We encourage men, women, and children to come stand in support of evidence-based maternity care and the right of women to make their own informed decisions about how to give birth. Find a location near you.

Become a Sponsor!

We have tailored our sponsorship packages to appeal to local and national business and organizations–helping your company raise brand awareness and increase exposure of your products and/or services among a growing and targeted audience of parents, parents-to-be, and birth-related professionals.

Get Involved!

Become a rally coordinator. We are making it as easy as we can. As a coordinator, you will receive your very own “Action Pack,” as well as video trainings, 24/7 support from experienced coordinators and the IB rally team, marketing and media materials, and a Coordinator Handbook with step-by-step instructions for hosting an amazing event.

The Purpose

We are rallying to bring awareness to a problem and a solution.  So many people are unaware of just how much room for improvement there is in our maternity care system: of how much of a gap there is between “routine” or typical care and care that is based on scientific evidence and known best practices.  So many women are unaware that respect and compassion in childbirth aren’t just luxuries; they’re a human right.

We are taking those messages to the streets, to the general public.  Because we are the solution–-the mothers and families whose business drives the maternity care system.  Imagine what change we could effect if we really took hold of our power as consumers and wielded it to make evidence-based maternity care the new “standard” of care, and to make humanity in childbirth a given.


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